Demand
Two channels now, not one. Search engines still rank pages; assistants answer questions and cite a handful of sources. The work that earns the second is related to the first but not identical to it.
You are probably reading this because:
You rank for your own brand and nothing else.
Traffic is flat while impressions rise — you are being read and not clicked.
You ask an assistant about your category and a competitor is named.
The site was rebuilt and rankings never came back.
- 01
Technical foundation
Crawlability, rendering, canonicals, sitemaps, status codes, Core Web Vitals, and the internal link structure that tells a crawler what the site is about. Unglamorous, and nothing else works without it.
- 02
Entity and structured data
Schema.org markup that states plainly what the organisation is, what it offers and how the pages relate. Assistants assemble answers from structured, unambiguous statements — so the site has to make them.
- 03
GEO: being citable
Generative engines quote sources that answer a specific question completely, in one place, with something checkable in them. That is a content structure, and it is a different structure from a page written to rank.
- 04
Content built on the questions
Topic architecture from the questions buyers actually ask, written by people who know the subject. Published under a named author, because unattributed content is exactly what both systems are learning to discount.
- 01
A technical audit with the fixes ranked by impact and effort
- 02
Structured data across the site, validated
- 03
A content architecture: clusters, internal linking and the questions each page answers
- 04
Reporting on rankings, and on citation by the major assistants
Invariant
You are indexed as an entity, not as a set of pages.
- What is GEO?
- Generative Engine Optimisation: being found and cited when someone asks an AI assistant a question instead of typing it into a search box. It overlaps with SEO in the technical layer and diverges in content structure — assistants reward completeness and verifiability where search engines historically rewarded relevance and links.
- How long before results?
- Technical fixes show up in weeks. Content and authority move over months. Anyone promising a fixed ranking on a fixed date is selling a schedule they do not control.
- Do you work in languages other than English?
- Yes, and in Spanish. All three are usually far less contested than English, which makes them the cheapest visibility a company in this market can buy.