Express Site
An express format, and it holds.
The site, the CMS and the analytics — specified, built and handed over in six weeks for a fixed fee, with two rounds of your time and none of your evenings.
Deliberately the accessible one. It is the smallest commitment we offer and a number an owner can decide on without a board meeting — express because the method is fixed, not because the work is thin.
Search and AI-answer visibility are designed in from the first page rather than retrofitted after launch by a second vendor.
Terms
Fixed fee, and the smallest commitment we offer
From the first interview to handover
Up to. Structure decided before design, not during
All the client time the format asks for
You are in the work twice: the interviews at the start, and one round of corrections on the finished draft. Everything between those two points — structure, copy, layout, the analytics plan — is decided by us and shown to you complete. That is the whole reason a fixed price and a fixed date can be offered at all: what makes web projects run over is not the building, it is the eleventh review with a fifth opinion in it.
What you get for it
A price that does not move, a date that does not move, and a team that is not waiting on you. No weekly status call, no design-by-committee, no brief to write.
What you give up for it
The right to steer. If a page must look a particular way, or a stakeholder needs to sign off on each screen, this format will not survive it — and the ordinary engagement is the honest place for that work.
- Interviews with the people who run it
- Your first round, and the longer one: the owner and whoever actually does the work, separately. Most of what a website gets wrong is not a design decision — it is something nobody thought to say out loud, because inside the company it is obvious.
- The product, stated
- What is being sold, to whom, at what price, in what order, and what happens after the sale. Settled in writing before a page is designed, because a site is only as coherent as the offer underneath it.
- The site itself
- Up to twelve pages, written and built by the same team that specified them. Structure, internal linking and structured data are build decisions here rather than a later engagement.
- CMS
- Your team edits copy, pages and cases without us and without breaking the layout. Handover includes the documentation for it.
- API keys for your CRM
- Lead capture is exposed as a documented endpoint and you get the keys, so whoever administers your CRM can connect it on their own schedule. Configuring or integrating the CRM itself is separate work and this price does not pretend to include it — saying otherwise would be the first thing that made the fixed fee untrue.
- Analytics that map to the sale
- Events defined against the steps of your funnel rather than a default install: what a lead is, where it came from, and which page it converted on.
- SEO and GEO, from the first page
- Technical foundation, entity clarity and content that answers the question a person or an assistant actually asked — so the site is findable in search and citable in an answer.
- Handover
- Accounts, repositories, credentials and written documentation. The engagement ends with you independent of us, which is the point.
- 01
Interviews
Owner and operators, separately. What is sold, what is promised, what goes wrong.
- 02
Structure
Offers, pricing, sitemap and the search architecture — agreed before design begins.
- 03
Copy and design
Written first, laid out second. A page is an argument before it is a composition — and it is shown to you finished, not in pieces.
- 04
Build
Site and CMS, with the structured data and the performance budget in from the start.
- 05
Wiring
Forms, analytics and the lead endpoint, with the keys handed to whoever runs your CRM.
- 06
Corrections
Your second and last round. One consolidated pass over the finished draft.
- 07
Handover
Accounts, documentation and a session with the people who will run it.
A company with a real offer and no coherent web presence, or one whose current site cannot be edited, measured or found — and an owner who would rather delegate the decision than chair it.
The usual route is three vendors: an agency for the site, a freelancer for the CMS and a consultant for search. Each is reasonable on its own and the result is a site nobody can measure, that search cannot read, priced at three times what any one of them quoted. Doing it as one specification is what makes this affordable rather than merely cheap — and the reason the analytics and the copy agree at the end. Where a CRM is involved we hand over the keys and the endpoint; connecting it is your team's call, or a separate engagement if you would rather it were ours.
Or none at all — the interviews exist precisely so you do not have to write one.