Express Site
The site, the CMS, the CRM and the analytics — specified, built and handed over in six weeks, for a fixed fee.
Search and AI-answer visibility are designed in from the first page, not retrofitted after launch by a second vendor.
If you already run a CRM, we wire into it rather than asking you to move.
Terms
Fixed fee. The scope below is what it buys.
From the first interview to handover
Up to. Structure decided before design, not during
- Interviews with the people who run it
- Two rounds with the owner and with whoever actually does the work. Most of what a website gets wrong is not a design decision — it is something nobody thought to say out loud, because inside the company it is obvious.
- The product, stated
- What is being sold, to whom, at what price, in what order, and what happens after the sale. Settled in writing before a page is designed, because a site is only as coherent as the offer underneath it.
- The site itself
- Up to twelve pages, written and built by the same team that specified them. Structure, internal linking and structured data are build decisions here rather than a later engagement.
- CMS
- Your team edits copy, pages and cases without us and without breaking the layout. Handover includes the documentation for it.
- CRM
- A CRM configured to the pipeline the interviews actually described — or an integration with the one you already run, so no one has to migrate to buy a website.
- Analytics that map to the sale
- Events defined against the steps of your funnel rather than a default install: what a lead is, where it came from, and which page it converted on.
- SEO and GEO, from the first page
- Technical foundation, entity clarity and content that answers the question a person or an assistant actually asked — so the site is findable in search and citable in an answer.
- Handover
- Accounts, repositories, credentials and written documentation. The engagement ends with you independent of us, which is the point.
- 01
Interviews
Owner and operators, separately. What is sold, what is promised, what goes wrong.
- 02
Structure
Offers, pricing, sitemap and the search architecture — agreed before design begins.
- 03
Copy and design
Written first, laid out second. A page is an argument before it is a composition.
- 04
Build
Site and CMS, with the structured data and the performance budget in from the start.
- 05
Wiring
CRM, forms, analytics and every channel that has to land in one record.
- 06
Handover
Accounts, documentation and a session with the people who will run it.
A company with a real offer and no coherent web presence, or one whose current site cannot be edited, measured or found.
The usual route is four vendors: an agency for the site, a freelancer for the CMS, an integrator for the CRM and a consultant for search. Each is reasonable on its own and the result is a site nobody can measure, wired to a CRM nobody trusts, that search cannot read. Doing it as one specification is cheaper than doing it four times, and it is the only way the analytics and the pipeline agree at the end.
Or none at all — the interviews exist precisely so you do not have to write one.