Data Nexus
Express Audit
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Brand

Everything needed to put our mark on a site we built, and to have a search engine or an assistant understand who built it. Copy them as they are.

Lockup

The mark is two rotationally symmetric Y-junctions. Both files are set in currentColor and take the colour of the text around them, which is why there is no light variant and no dark one.

01/Files
Lockup/brand/wordmark.svg
Monogram and name, one file. Set in currentColor, so it takes the colour of whatever text it sits in and needs no light or dark variant.
Monogram/brand/mark.svg
The mark alone, for a favicon, an avatar, or a credit line where the name is already set as text.
02/Credit

The name is real text rather than part of an image: it is the anchor a crawler reads, and it translates, selects and scales with the rest of the footer. The monogram is inlined so nothing on the page waits on a request to our origin.

<a href="https://www.datanexus.ae/"
   rel="noopener"
   style="display:inline-flex;align-items:center;gap:.5em;color:inherit;text-decoration:none">
  <svg viewBox="0 0 788.11 1000" width="11" height="14" fill="currentColor"
       fill-rule="evenodd" aria-hidden="true" focusable="false">
    <path d="M762.8 0L757.84 33.02L753.99 47.33L263.62 335.17L261.97 369.29L260.87 654.93L226.2 621.35L226.2 336.27L8.81 207.48L0 160.15L244.36 303.8ZM529.99 350.58L567.42 384.7L567.42 673.64L776 796.37L777.66 798.57L787.56 845.35L574.02 719.87L558.61 711.06L546.51 706.11L218.49 898.18L42.93 999.45L53.38 951.57L529.44 673.64Z"/>
  </svg>
  <span>Site by Data Nexus</span>
</a>
03/Attribution

Added to the client's own structured data, this states who built the site as an entity rather than as a string. The @id is the same node every page on this site already references, which is what lets a search engine or an assistant resolve the credit to us instead of to a name that happens to match.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://client.example/",
  "name": "Client name",
  "creator": {
    "@type": "Organization",
    "@id": "https://www.datanexus.ae/#organization",
    "name": "Data Nexus",
    "url": "https://www.datanexus.ae"
  }
}
</script>

If the client already publishes a WebSite node, add the creator property to it rather than shipping a second one — two nodes describing the same page is the most common way structured data stops being believed.

04/Rules

One credit, in the footer
Not on every page template as a floating badge, and never more than once on a page. A credit that repeats reads as advertising and is treated as such.
The anchor text stays our name
“Site by Data Nexus”, not “web design Dubai”. Keyword-rich links spread through the footers of many sites are a link scheme by Google's own definition, and the penalty lands on the client's site first.
A nofollow is fine if the client prefers it
It costs us nothing we were after. The value of the credit is the entity reference in the structured data, which is unaffected — so there is never a reason to argue about it with somebody's SEO consultant.
The colour is inherited, not specified
Both files are currentColor. Set the colour on the surrounding text and the mark follows, on a light footer or a dark one. Do not recolour the paths, and do not put the mark on a coloured plate of its own.
Clear space and minimum size
Leave the height of the monogram clear on every side. Below about 11px tall the two Y-junctions stop resolving and it becomes a smudge — use the name alone at that point.
Do not redraw it
No outlines, shadows, gradients, rotations or new lockups. If a placement needs something the two files do not cover, ask us and we will draw it.
Next

Ask rather than redraw. A lockup we have not drawn is a lockup we cannot keep consistent.

Ask about a placement