Do you run the campaigns or advise on them?

Both. Some clients need the strategy and have the team; others need us to run it. What does not change is that the reporting reconciles with the finance numbers.

What is the minimum sensible budget?

Below roughly AED 30,000 a month in media, the honest answer is usually to fix the process, the base and the CRM first — that work returns more at that spend level.

Are you licensed for marketing work in the UAE?

Yes. Media & Marketing Consultancy is a licensed activity under our RAKEZ Media Licence, number 17009226.

Growth Marketing Consultancy — UAE & MENA

Demand

Marketing that is accountable to the P&L. We are as willing to tell you to stop spending as to spend more — which is the only condition under which the advice is worth anything.

Discuss this Start with an audit

01/Symptoms

You are probably reading this because:

Leads are up and revenue is flat.
The agency reports on impressions, reach and engagement, and none of them appear in the accounts.
Cost per acquisition is known; contribution margin per acquisition is not.
Every channel claims the same conversions and the total exceeds the number of orders.

02/The work

01
Unit economics first
What a customer is worth, over what period, at what margin, in which segment. Until that number exists, every budget decision is a guess with a dashboard attached.
02
Channel work
Paid search and social, marketplaces, partnerships and lifecycle. Run against contribution rather than volume, and cut without ceremony where the contribution is not there.
03
Positioning and message
Most underperforming campaigns are correctly executed campaigns for the wrong proposition. We test the claim before scaling the spend behind it.
04
Attribution that reconciles
A measurement model whose totals match the accounting, with the limits of the model stated. Approximately right and honest beats precisely wrong.

03/What you get

01
Unit economics by segment and channel
02
A channel plan with the thresholds at which each is cut or scaled
03
Creative and message testing with results, including the negative ones
04
Reporting that reconciles with the accounts

Invariant

Spend follows contribution margin, not volume.

04/Questions

Do you run the campaigns or advise on them?: Both. Some clients need the strategy and have the team; others need us to run it. What does not change is that the reporting reconciles with the finance numbers.
What is the minimum sensible budget?: Below roughly AED 30,000 a month in media, the honest answer is usually to fix the process, the base and the CRM first — that work returns more at that spend level.
Are you licensed for marketing work in the UAE?: Yes. Media & Marketing Consultancy is a licensed activity under our RAKEZ Media Licence, number 17009226.

05/Related work

SEO and GEO — search and AI answer visibility

Two channels now, not one. Search engines still rank pages; assistants answer questions and cite a handful of sources. The work that earns the second is related to the first but not identical to it.

Client-base reactivation

Almost every company that asks us for more traffic is already sitting on several thousand contacts it has never worked. The cheapest revenue in the business is usually the revenue it already paid for once.

Strategy and market research

Research that ends in a decision rather than a deck. Markets, industries and operating environments treated as systems with structure, constraints and dynamics — not as a list of trends.

We don’t start with solutions. We start with understanding the system.

Discuss an engagement All services

Growth marketing

You are probably reading this because:

Unit economics first

Channel work

Positioning and message

Attribution that reconciles

SEO and GEO — search and AI answer visibility

Client-base reactivation

Strategy and market research

We don’t start with solutions. We start with understanding the system.