Retrieval

A search engine orders every candidate and shows you ten. An assistant picks a handful, reads them, and writes an answer that has to be defensible from what it read. The second job favours a page that states a claim, attributes it, and gives the figure with its period and base — not because a model prefers rigour, but because a page that says something specific is a page the answer can be grounded in.

That is also why extractability is a structural property rather than a writing style. A claim buried in a paragraph of hedging survives no summarisation; a claim in a sentence, with its source beside it, does. The site-level version of the same point: a machine that can fetch your text without executing a page of JavaScript, and can read a table as a table, has more of you to work with.

Where this is genuinely uncertain, it is worth saying so. Nobody outside the operators knows the weighting, the operators change it without announcement, and every confident public account of “how to rank in AI search” is inference from small samples. What can be established from your own side is narrower and more useful: whether the pages were fetched at all, and whether what they contain can be quoted without being rewritten.

Treating it as ranking with a new name

The tactics do not carry over. Keyword density, link volume and title optimisation address an ordering problem that is not the one being solved here, and the effort is better spent on whether a specific claim on the page can be lifted with its source attached. The test is mechanical: read one of your pages and try to write two sentences that answer a buyer's question, citing it. If you cannot, neither can the machine.

Somebody will quote this number at you.

Knowing the definition is not the same as being able to check the figure. These are the procedures that do the second thing.

Testing a promise about AI answers

“We will get you cited by ChatGPT and the other assistants.” · 20 minutes, 5 questions.

Citation

Being named or linked inside an answer a machine assembled — the unit of answer-engine visibility, and the one your own server cannot see.

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Structured data

Machine-readable statements embedded in a page that say what its content means rather than how it looks.

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GEO

Being citable by an assistant that is assembling an answer, rather than merely rankable by an engine that is returning links.

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Assistant fetch

One request for a page by a declared automated client of an AI system — the only unit of attention in answer engines that a site can count on its own server.

All seventy-eight termsWhat this is regulated by in the UAE

Is this one right in your own numbers?

The definitions are the easy part. Whether the figure on your dashboard was computed this way is a different question, and usually the more expensive one.